Webcentral Group begins a new chapter in Australia’s digital solutions market
Today marks the next evolution in the long and innovative history of one of Australia’s longest standing homegrown technology brands.
Today Arq Group are rebranding to Webcentral Group, Australia’s largest full-service digital services partner. Our rebranding strategy retains our proud heritage in servicing the growing small and medium business (SMB) market in Australia, with digital solutions to help businesses get online, improve their online performance, and protect their online presence for today, and into the future.
Like many innovative Australian businesses, our story holds much reinvention. Founded in 1996, as Melbourne IT, a small-scale start-up, we grew a strong presence in the domains and hosting market, and quickly became the leading registry provider for SMBs.
We later listed on the Australian Stock Exchange and continued to evolve to meet the needs of a growing industry with our full portfolio of acquired digital marketing brands including Netregistry, Domainz, and WME Group. From Melbourne IT, to Arq Group we expanded to offer enterprise grade cloud, mobile, and data analytics solutions.
Following the successful divestment of our Enterprise division, we are returning to our SMB customer roots and have chosen Webcentral Group as our corporate brand to continue to propel SMBs in Australia to achieve digital success on a global level. Effective immediately, for shareholder communications and corporate branding purposes, we will now begin to refer to ourselves under the new corporate name Webcentral Group. Our customer facing brands of Netregistry, WME, Melbourne IT, and Domainz will remain unchanged.
While our corporate name is changing, our commitment to our customers remains as strong as ever. Since inception, we have supported over one million local SMBs, and our vision is to continue to drive growth within this industry through our full range of digital services.
Webcentral Group will continue to help SMBs from inception to acceleration, assist them in establishing and building their brand, and connecting them with their customer base online.